Your Author Branding Questions Answered by Andrea Guevara, the Author Brand Expert.

When is the right time to work on your author brand? Or when is it not?The Brand Strength Co
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When is the Right Time to Work on Your Author Brand? (or not!)

Real Talk: When is the right time to work on your author brand? First of all, I'm an author brand strategist, so that means at least two things: 1) I should know what I'm talking about (lol) and 2) if I'm doing my job right, I am going to give…
author branding vs author marketing vs author platform vs publicityAndrea Guevara
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Author Branding vs Marketing vs Publicity vs Platform

Is branding the same thing as publicity? What’s the difference between author marketing and author branding? What about book marketing? And how is author branding different than author platform? As writers, we know that words matter. And…
how to get started personal brand writer

Q & A:
How do I get started branding myself?

Q: I want to start a website to gain followers and make money with my writing. I've identified a niche, but I'm wondering how to get started branding myself. -Trish Andrea: Understand Yourself & Your People Before you do anything else dig down…
writer as business brand

Q & A:
What are some of the mistakes to avoid in branding yourself as a writer?

Q: For writers new to the idea of writing as a business, what are some of the mistakes to avoid when thinking about branding? —Gabrielle Andrea: Great question. One of the biggest personal branding mistakes is trying to be everything to everyone.…
Author branding social profile

Q & A:
Should I have a book or author photo as my profile picture?

Q: My profile photo on Facebook and Instagram is my book cover. Should I keep it that way, or have a picture of myself? —Brian Andrea: Make it a personal photo for sure! People want to connect with a human being, they like books because books…
Author branding social profile

Q & A:
Should I establish a brand for my book or myself?

Q: I have a book out and one forthcoming. How do I establish a brand? Should I brand my book or myself personally? Do I link the two books through titles? —Lee Andrea: Generally speaking you want to establish your brand for you as the author,…
Author branding social profile

Q & A: I write in multiple genres and topics, how do I build an audience?

Q: I, like several of the other writers here, write multiple genres and on multiple topics. Consciousness, mindfulness, dance and somatics in nonfiction largely; also poetry (several books) and fiction. I've a Facebook presence, tweet, blog.…