You don’t have to fake it to make it.
Take a breath. Step off the marketing hamster wheel. We’ve got this.
Author Branding
Author Brand Strategy and Development, Consulting, Education, and More
Hi! I’m Andrea Guevara, creator of Brand Strength, the only comprehensive author branding system designed to help you own your worth, brand yourself confidently, and take back more control of your career.
You don’t have to follow trends to build your career. If you’re sick of marketing as usual, we’ve got good news. Branding provides a better way to foster long-term, aligned success and helps you take back more control of your career.
Great author branding gives you the structure and strategy to be successful long-term. We all know the publishing industry has changed and yet few know how to adapt. There’s no shortage of advice out there, but few systems to lead you through the process.
When you take the time to consciously create your author brand you set yourself up for success, more book sales (& better book deals), and more control over your work and income.
Learn how we can create the step-by-step plans you need to actually make your big dreams a reality.
“Working with Andrea is a fantastic experience. She brings the perfect balance of strong expertise and insight and an intuitive, client-centered approach.”
“Andrea Guevera has been a genius at helping me–a first time author–create a branding strategy. She showed me how to enhance my value as an author and highlighted what made me and my book unique, and she’s even given me a bigger vision of my future as a writer…”
“Andrea is amazing at understanding your message and audience, and pulling together all the disparate ideas in your head into a cohesive package. It’s so nice to have a website that I’m proud to send people to and that I know makes me look like the professional I’m aspiring to be.”
“One of the smartest things I have ever done professionally was to hire Andrea Guevara in advance of the release of my book, The Big Hurt.”
Are you ready for the ball?
Watch this client Author Brand Case Study interview with client, Bridget Crocker.
There are really only two ways to become a successful author: wait and hope for your book to hit the bestseller lottery, or create a strategic plan to build your career.
Hi, I’m Andrea.
Years ago, when I was a newbie professional writer, I noticed that no one was teaching personal branding to writers. As veteran of the branding and marketing world, I couldn’t believe it! In the business world, if you don’t have a brand, you don’t have a business. I knew this would be a game-changer for writers. So I had to do something about it. I started teaching author-focused brand strategy which then blossomed into consulting and a full-time business.
I’ve worked with everyone from bestselling authors to authors-to-be, helping writers tap into their own aligned inner compass and identity so they can articulate that to the world more effectively.
Personally, I built my career while raising two kids a single mom (they’re adults now). I used to call my life Murphy’s Life because well, it felt like everything that could go wrong always did. I’ve had to fight tooth-and-nail for just about every success in my life, but I always knew I could turn it into something important once I finally had more than a moment to breathe. Now, I’ve made it my mission to help women and others who’ve been marginalized by our late-stage capitalist culture to pursue their dreams and understand what makes them each so intrinsically awesome.
Learn a bit more about me on my good ol’ About page.
Or if you really want to get to know me, check out my personal brand website (AndreaGuevara.com).
