Learn Author Branding & Marketing

Author Branding Classes and Education

Author Branding & Marketing Classes, Workshops, & More

>> To get first notice of the latest classes make sure you’re on the email list.<<

Andrea Guevara The Authors Guild - How and Where to Find Your Readers

How & Where to Find Your Readers (The Authors Guild)

Live Class and Q&A session

Many authors are burnt out on marketing efforts that seem to rarely show the results they hope for. Finding and connecting with your readers is essential to selling books, yet there are so many trends and tools, it can feel impossible to figure out how. Author brand expert Andréa Guevara, creator of Brand Strength, will help clear the mental clutter and introduce a more holistic yet streamlined approach to how and where to find your readers.

Aug 27, 2025 at 11am (PT) / 2pm (ET) | 60 minutes (free) | Learn More & Register.

Before You Pitch:
Author Brand Essentials

Live Class through BookPassage.com

Most authors think their query letter, proposal, or a good manuscript is all they need to get a book deal. Yet most successful books begin with authors who understand what agents and publishers truly want. Learn the key Author Brand Essentials that will transform your query letter, proposal, submission, and book deal.

Agents and editors aren’t just looking at your book; they’re looking at your personal brand. Are you ready? If not, take a deep breath, I’ve got you.

Oct. 8th, 10:30am PT / 1:30pm ET | 90 min (including Q&A) | Learn More & Register

Recent Past Events

Ask the Author Brand Expert LIVE!

Live Q&A session

Building your author career can be overwhelming, but author brand expert Andrea Guevara is here to help!

Should you be on TikTok? Do you need an email newsletter? What are agents looking for? What needs to be on your author website? Bring your questions for the Author Brand Expert.

Aug 1st, 2025 at 11am (PST) | 60 minutes

Intro to Author Branding

Live Workshop

Learn the differences between marketing, advertising, publicity, platform, and branding, and how to leverage all of it more effectively. We’ll also cover how the traditional publishing process works and how you can leverage your brand at each step. Plus you’ll also create your first basic author branding plan.

May 15, 2025 at 12pm (PST) | 60 minutes + Q&A

Marketing without Social Media for Authors & Writers

Live Workshop

Sick of the Broligarchy’s social media machine? Me too. There are so many other ways to build your brand that don’t rely on social media. We’ll cover the methods that work now as well as help you decide what works best for you and your audience.

May 21, 2025 at 12pm (PST) | 90-minutes