Learn Author Branding & Marketing
Author Branding Classes and Education
Author Branding & Marketing Classes, Workshops, & More
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Protect Your Author Brand and Identity in the Age of AI (The Authors Guild)
Live Class and Q&A
Protecting your identity in this time of rapidly changing AI requires a skill set most authors haven’t learned yet. If you’re overwhelmed by how quickly things are changing, or you need some guidance on how to protect yourself and your work while trying to be active and visible, join us for this workshop. Come learn how AI is damaging authors, what steps you can take today to protect your personal and public identity, and more importantly, which tactics you can count on moving forward. Read the full description.
October 7, 2026, 10am PDT/ 1pm EDT | Free, Sponsored by The Authors Guild Foundation | Learn More & Register.
Media Ready for Authors
Live Class
Your book, work, and ideas deserve to find their audience, but are you ready to pitch and appear in media.
Get Ready for Media Coverage!
Learn what you need to have in place before you start media outreach + how to pitch podcasts + prepare for your appearances.
October 8, 2026, 11am to 1pm PDT | Learn More & Register.
Building Relationships in Publishing
Live Class
Make Connections & Build Relationships in Publishing
Learn how to build connections with other authors, influencers, media, and publishing professionals. Professional networking doesn’t need to feel gross, exploitative, or transactional.
Come learn the art and best practices of building quality professional relationships in the book publishing industry.
September 23, 2026, 10am PT to 11:30am PDT | Learn More & Register.
Promoting Books Without Social Media (The Authors Guild)
Live Class and Q&A session
Despite all the pressure to build a social media following and conquer the algorithms, authors can build a platform and find their readers in other ways. Author branding and marketing expert Andréa Guevara returns to share the most effective non–social media marketing channels for authors today. This session will help shift your perspective on what’s possible for you. You’ll leave with actionable ways to free yourself from the algorithm-chasing burnout of social media and remember why you want to share your writing in the first place.
March 16, 2026 at 12pm (PT) / 3pm (ET) | 60 minutes (free) | Learn More & Register.
Information Session: Author Brand Strength Group Program
Live wiht Q&A session
Join Andrea Guevara for a special tour of her 6-month author branding and marketing program. There will also be time for questions.
March 18, 2026 at 10:30am (PT) / 1:30pm (ET) | 45-60 minutes (free) | Learn More & Register.
Marketing for Writers
Who Don’t Like Marketing
Live Class through BookPassage.com
It’s not you. It’s the state of marketing these days. With ever-changing algorithms, trends, and the growth of AI, how do you sell your work without making your stomach turn? Cut through the clutter. Discover a more effective (and fulfilling) way to promote your writing and build your audience. As a writer, you are already equipped with powerful advantages when it comes to marketing. You just need to learn how to leverage your abilities with a strategic marketing approach that actually fits your personality. This unique method was developed by author branding and marketing expert Andrea Guevara to help authors harness their strengths and rise above the marketing mayhem.
March 21, 2026, 10am PT / 1:00pm ET | 2-hours (including Q&A) | Learn More & Register
Before You Pitch:
Author Brand Essentials
Live Class through BookPassage.com
Most authors think their query letter, proposal, or a good manuscript is all they need to get a book deal. Yet most successful books begin with authors who understand what agents and publishers truly want. Learn the key Author Brand Essentials that will transform your query letter, proposal, submission, and book deal.
Agents and editors aren’t just looking at your book; they’re looking at your personal brand. Are you ready? If not, take a deep breath, I’ve got you.
Oct. 8th, 10:30am PT / 1:30pm ET | 90 min (including Q&A) | Learn More & Register
How & Where to Find Your Readers (The Authors Guild)
Live Class and Q&A session
Many authors are burnt out on marketing efforts that seem to rarely show the results they hope for. Finding and connecting with your readers is essential to selling books, yet there are so many trends and tools, it can feel impossible to figure out how. Author brand expert Andréa Guevara, creator of Brand Strength, will help clear the mental clutter and introduce a more holistic yet streamlined approach to how and where to find your readers.
Aug 27, 2025 at 11am (PT) / 2pm (ET) | 60 minutes (free) | Learn More & Register.
Ask the Author Brand Expert LIVE!
Live Q&A session
Building your author career can be overwhelming, but author brand expert Andrea Guevara is here to help!
Should you be on TikTok? Do you need an email newsletter? What are agents looking for? What needs to be on your author website? Bring your questions for the Author Brand Expert.
Aug 1st, 2025 at 11am (PST) | 60 minutes
Intro to Author Branding
Live Workshop
Learn the differences between marketing, advertising, publicity, platform, and branding, and how to leverage all of it more effectively. We’ll also cover how the traditional publishing process works and how you can leverage your brand at each step. Plus you’ll also create your first basic author branding plan.
May 15, 2025 at 12pm (PST) | 60 minutes + Q&A
Marketing without Social Media for Authors & Writers
Live Workshop
Sick of the Broligarchy’s social media machine? Me too. There are so many other ways to build your brand that don’t rely on social media. We’ll cover the methods that work now as well as help you decide what works best for you and your audience.
May 21, 2025 at 12pm (PST) | 90-minutes
Watch a Past Event Recordings
On Jane Friedman’s Sunday Sermons:
Developing Your Author Brand
AI in Publishing Panel
with Jane Friedman, Rebecca Ackermann, & Andrea Guevara
Serious about leveling up your career?
Check out the Author Brand Strength Program.