Brand Strength Reads

Browse our collection of useful posts on author branding and marketing, including book marketing, building your audience of readers, navigating the business side of the writing life, and more.

Attract Your Kind of People

Author branding resources for writers who want to build their audience and career in meaningful ways.

author branding vs author marketing vs author platform vs publicity

Andrea Guevara

Author Branding vs Marketing vs Publicity vs Platform

Is branding the same thing as publicity? What’s the difference between author marketing and author branding? What about book marketing? And how is author branding different than author platform? As writers, we know that words matter. And…

Andrea Guevara LLC

Author Branding

How do I find more readers?

If you were to Google the phrase "How do I find more readers for my book?" you'd end up with approximately 461,000,000 results. There is no shortage of advice out there. I'm going to share with you the ONE thing that you absolutely need to do…

10 must have features for author website

Andrea Guevara LLC

Author Branding

Make sure your author website has these 10 must-haves!

Your website has the potential to show the world why they should pay attention to you and your writing, yet most authors and writers treat it more like business card, or skimpy brochure. The truth is, your website should be making you money,…

Author Branding, Your Creative Work

They Are Showing Us Who They Are

You know how they say “crisis creates character”? Well, I think "crisis reveals character." And the same can be said of brands. During this difficult time I'm sure you've seen ads and posts from different brands that have either been skillfully…

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Author Branding Frequently Asked Questions

Andrea answers common author branding and marketing questions.

Author Branding vs Marketing vs Publicity vs Platform

Q & A:
How do I get started branding myself?

Q & A:
What are some of the mistakes to avoid in branding yourself as a writer?

Q & A:
Should I have a book or author photo as my profile picture?

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Business & Life of Writing

Pursue Your Dreams, Keep Your Wits!

Author Branding, Your Creative Work

They Are Showing Us Who They Are

You know how they say “crisis creates character”? Well, I think "crisis reveals character." And the same can be said of brands. During this difficult time I'm sure you've seen ads and posts from different brands that have either been skillfully…

Your Creative Work

How to Focus & Finish Your Creative Work (3 Experts Share)

I have a confession. I started writing my memoir in 2013, finished the first draft in 2017, and yet STILL HAVEN'T FINISHED the damn book! BUT 2020 is the year I finish this thing! It'd be easy to call myself lazy, or a procrastinator, but…

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Mindset Shifts

All the knowledge in the world means nothing if we can’t shift away from what’s holding us back.

Mindset Shifts

Take a Quick Break with Me

Last Tuesday night, I stood in my kitchen knowing it would likely be the last time for at least a month or two. I downed my magnesium supplement and a spoonful of peanut butter in the hopes of canceling out my insomnia. It was 3am. I had to…

Mindset Shifts

How Writing Down My Ideal Vision Changed My Life

There seem to be two answers successful folks have when it comes to the question: “Did you ever expect to have this kind of success?” One answer is something like: “No, this is crazy. I just got lucky. I wanted to do this ______________…

Your Creative Work

Support for keeping the dream alive, staying focused, etc.

Pursue Your Dreams, Keep Your Wits

Understanding the Customer Journey (How to Charge More for Your Work, Pt. 2)

Understanding Your Customers' Journey is part 2 (of 3) of my How to Charge More for Your Work series. (Part 1 is here.) Today, we're going to work on understanding your customer's journey as it relates to finding you and buying your services.…

Pursue Your Dreams, Keep Your Wits

How To Charge More For Your Work

Do you ever see people who are doing "the same thing" as you, but somehow are living out a much more successful lifestyle? They seem less stressed. They charge more for their services, or products, and sell more of them too. How are they charging…