Author branding resources for writers who want to build meaningful, successful careers: insights, tools, case studies, and more from Andrea Guevara.

author branding vs author marketing vs author platform vs publicityAndrea Guevara
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Author Branding vs Marketing vs Publicity vs Platform

Is branding the same thing as publicity? What’s the difference between author marketing and author branding? What about book marketing? And how is author branding different than author platform? As writers, we know that words matter. And…
How to find more readers - authorsAndrea Guevara LLC

How do I find more readers?

If you were to Google the phrase "How do I find more readers for my book?" you'd end up with approximately 461,000,000 results. There is no shortage of advice out there. I'm going to share with you the ONE thing that you absolutely need to do…
10 must have features for author websiteAndrea Guevara LLC

Make sure your author website has these 10 must-haves!

Your website has the potential to show the world why they should pay attention to you and your writing, yet most authors and writers treat it more like business card, or skimpy brochure. The truth is, your website should be making you money,…
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They Are Showing Us Who They Are

You know how they say “crisis creates character”? Well, I think "crisis reveals character." And the same can be said of brands. During this difficult time I'm sure you've seen ads and posts from different brands that have either been skillfully…
how to get people to like your writing or art

Will People Like Me? Personal Branding From Your Core

Have you ever wondered if your personal brand will really fit you years from now, or even days? That was one of my fears when I first started crafting my personal branding to where it is now. I was afraid to commit to something because I felt…
build your audience for your creative work

3 Creative Ways to Build Your Audience

You've created something amazing—an important book, a stirring song, a cool website, an amazing new service—and now it's time to build your audience. These days there are more ways to get in front of more eyeballs than ever before. The…
how to get people to like your writing or art

How to Get People to Care About Your Art

I want to talk about something I've been thinking a lot about this week, namely: perceptions of reality. You know, something light and airy. ;) Seriously though, as writers and creative-types we are often so intimately oriented with our own…
how to get people to like your writing or art
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Why Branding is So Important for Writers and Creatives

One of the most common questions I get from writers and creatives is, "how can branding help me?" There are so many ways, but for brevity's sake let's just look at these few. But first, remember that great personal branding is all about knowing…
how to get people to like your writing or art

Branding is not platform, or marketing. Here’s the real definition.

The original post here has been removed and improved...Here's the new and improved version called Author Branding vs Marketing vs Publicity vs Platform.